Can you connect your marketing to revenue?
Marketing should connect directly to revenue.
I guide you to create that connection.
Before working with Cindy, our business was unprofitable, the new studio wasn’t performing, and our marketing lacked clarity. I wasn’t sure what to do next. Within 60 days, our pricing is simpler, selling is easier, and our messaging is clear and consistent. Our Marketing Director now has the guidance and confidence to succeed.Doug Riccio - CEO, DR Pilates
The problem usually isn't what you think it is.
When the core fundamentals are right, everything you are already doing performs better.
You have a team handling the marketing. Campaigns are running. Content is going out. But knowing what that activity is actually doing for your revenue is a different story.
It is not about doing more. It is about making sure the core fundamentals are optimized to support your marketing tactics so everything you are already doing performs better, attracts the right customers, and moves them all the way to the sale.
That is exactly where I start.
The Growth Essentials Framework
Most marketing efforts focus on tactics. This framework starts with what supports them.
I look at your full customer journey across three phases, Acquisition, Experience, and Retention, and evaluate the 7 building blocks that need to be working together before any tactic reaches its full potential.
This is how we find exactly where your marketing is losing impact and where the biggest opportunities for growth are hiding.
Before our Marketing Upgrade, our day-to-day marketing work for Scarpetta felt scattered and lacked a clear direction. Now, it feels much more focused and intentional. The most useful part of working with Cindy has been having her guidance and expertise to help us better understand where to focus our marketing efforts and how to communicate our brand more effectively.Genesis, Marketing Assistant, Scarpetta Group
My Proven Process
Growth Action Plan
Diagnose · 7 days
$1,495
- A full diagnostic across all 7 building blocks, so you know exactly where you stand.
- Revenue impact ranking — how each area is helping or limiting your growth.
- Friction point analysis — the specific obstacles slowing your customer journey.
- A prioritized roadmap — your fastest path to growth, mapped out and ready to act on.
Marketing Upgrade
Build · 30 days
$9,750
Scoped versions available depending on what you need most.
- Target markets defined with personas built for your team.
- Brand and messaging guidelines refined into clear direction, ready to guide your tactics and website. Homepage layout revisions.
- Pricing structure revised with updated and simplified options your team can implement.
- Competitive differentiation positioning clarified.
- Scorecard — 5 key metrics identified, so you know exactly what’s driving revenue.
- Budget — Projection plan aligned with your goals and expenses.
Ongoing Guidance
Lead · as long as you need it
Your Marketing Upgrade gives you the plan. Ongoing Guidance makes sure it gets done.
This is where strategic marketing leadership comes in. Your team does the work. I provide the direction, keep priorities on track, and measure the impact on revenue.
Scoped to your priorities. 3-month commitment to start, then month to month.
- Direct access to senior marketing leadership.
- Strategic guidance and accountability while your roadmap gets implemented.
- Continued strategic guidance as your business evolves.
- Keeps your marketing connected to revenue, month after month, not just at the start.
Once I had my roadmap, I needed help pulling it all together. The Marketing Upgrade delivered what I needed for each building block, ready for me to implement, and it was all ready to go in less than the 30 days Cindy promised.Jen Hamilton, Founder FCOO Collective
Not ready for a full diagnostic? Take the free quiz instead
Trusted by leaders & teams across a range of industries
Marketing Strategy and Fractional CMO Services for Growing Businesses
Works especially well for EOS-run companies
Fits naturally into your Rocks, scorecard, and weekly cadence- Helps your team prioritize what to optimize and make clear decisions faster
How We Work Together
Every engagement starts with the Growth Action Plan. From there we choose the path that fits your business, your team, and where you want to go.
From ongoing Strategic Marketing Guidance to embedded Fractional CMO support, I stay as close as you need me to keep your marketing connected to your growth.
About Cindy Skach
I started Customer Growth Solutions because I kept seeing the same problem. Business owners with good teams, real budgets, and genuine effort who still couldn't see a clear line between their marketing and their revenue.
That gap is what I fix.
With 25 years leading marketing across Fortune 500 companies, startups, and small to mid-sized businesses, I've seen where growth stalls. It's rarely about effort. It's almost always about the core building blocks that support marketing not working together the way they should.
I built the Growth Essentials Framework to change that. To give CEOs and their teams a clear way to see what's working, what's getting in the way, and exactly where to focus to get more from their marketing.
No fluff. Just clear direction and a path forward.