Feeling stuck?
Get clear on what’s impacting growth and make smarter marketing decisions.I help you see what’s getting in the way, choose the right priorities, and move forward with confidence.
Cindy Skach, Founder, Fractional CMO
Before working with Cindy, our business was unprofitable, the new studio wasn’t performing, and our marketing lacked clarity. I wasn’t sure what to do next. Within 60 days, our pricing is simpler, selling is easier, and our messaging is clear and consistent. Our Marketing Director now has the guidance and confidence to succeed.Doug Riccio - CEO, Dr Pilates
When what used to work stops working
How I Help
The first step is clarity. Using my Growth Essentials Framework, I help you see what is impacting growth, where things are getting in the way, and what deserves your attention right now.
Growth gets harder when there is no clear way to see what is helping and what is getting in the way. My Growth Essentials Framework focuses on the core areas that have the biggest impact on growth, making it easier to see where attention will matter most.
Growth Essentials Framework
3 Phases of the Customer Journey
Acquisition
Website- Social Media
- Advertising
Experience
- Transactions
- Customer Service
- Service Delivery
Retention
- Referrals
- Customer Reviews
- Communication
Scorecard
Brand & Messaging
Pricing
Target Markets
Competition
Team
Budget
Trusted by leaders & teams across a range of industries
The Growth Action Plan
Growth gets easier when you can see what is actually driving it, and what is getting in the way. My process is designed to create clarity first, then turn that clarity into decisions and progress quickly.
This is where everything starts.
- A clear snapshot of what is impacting growth right now
- Review across the 7 building blocks: Scorecard, Brand & Messaging, Pricing, Target Markets, Competition, Team, Budget
- Identify what is creating friction, what is unclear, and what needs to be optimized first
- You leave with a focused set of priorities and a plan you can act on
Works especially well for EOS-run companies
- Fits naturally into your Rocks, scorecard, and weekly cadence
- Helps your team prioritize what to optimize and make clear decisions faster
Continue Working Together After the Growth Action Plan
30-Day Growth Intensive
A focused month of working sessions to optimize your highest-priority growth areas and leave you with clear decisions and next steps.
Strategic Guidance
Ongoing support to help you stay focused on the right priorities, make confident growth decisions, and keep improving what matters most over time.
Fractional CMO Support
Embedded strategic leadership that feels like adding a CMO to your team, guiding marketing direction, cross-team priorities, and the decisions that drive growth.Why I do what I do
I help business leaders see what is really impacting growth and make confident decisions that move the business forward.
As businesses grow, complexity increases. It becomes harder to clearly see where growth is getting constrained, what is creating friction, and which decisions are influencing results.
For more than 25 years, I’ve led marketing for Fortune 500 companies, high-growth startups, and worked alongside small to mid-sized businesses as they scale. In these roles, I shaped growth by using deep customer insight to inform pricing, messaging, and broader business decisions, not just marketing activity.
Today, through Customer Growth Solutions, I work with CEOs and marketing leaders to uncover what is holding growth back and strengthen the parts of the business that influence it most using my Growth Essentials Framework. That transformation, when leaders finally see what has been holding them back and move forward with confidence, is why I love the work I do.